Lofty
CRM & lead generationSelf-serve
An all-in-one platform (formerly Chime) combining a CRM, IDX websites, a power dialer, AI lead engagement and native social/search advertising, aimed at growing teams and brokerages.
Reviewed by Marcus Taylor★★★★★4.0our ratingUPDATED JUN 16, 2026
79/100
INDEX SCORE · EXCELLENTCustom
Custom demo
How Lofty scores.
Features & depth90 / 100
Integrations82 / 100
Ease of use74 / 100
Value for money70 / 100
Channels it covers (5/6).
IgInstagram ✓FbFacebook ✓EmEmail ✓SMSMS / text ✓ViVideo —WeWebsite / IDX ✓
STRENGTHS
- ✓True all-in-one: CRM, IDX site, dialer, ad/lead gen and AI assistant
- ✓Native lead generation across Facebook/Instagram/Google fed into the CRM
- ✓Deep AI and automation (engagement, appointment-setting, dynamic CMA)
WATCH OUT FOR
Fully opaque pricing and total cost stacks fast — base + per-user + 15–20% ad cut + setup often push a small team to $1,200–$2,000+/mo.
The details.
Category
CRM & lead generation
How it works
Self-serve
Standout capability
No — All-in-one CRM + IDX + lead gen
Integrations
MLS/IDX feeds, power dialer, Google PPC, Facebook/Instagram ads, AI assistant
Pricing
Custom — Quote-only (Agent/Team/Broker/Enterprise tiers). Estimates: Core ~$449/mo + ~$15/user, Premier ~$700/mo, Enterprise ~$1,500/mo. Reported setup fees ~$500–$2,000 and a 15–20% ad-management fee. No free trial.
Best for
Team, Brokerage
Ready to try Lofty?
Custom · Custom demo
LOFTY COMPARISONS