Real Geeks vs Lofty
How Real Geeks and Lofty compare on Index Score, pricing and channel coverage.
Real Geeks and Lofty solve overlapping problems from different angles. Real Geeks leans into genuine all-in-one: idx website, crm and paid lead gen with tight lead flow; Lofty into true all-in-one: crm, idx site, dialer, ad/lead gen and ai assistant.
The short version.
On our benchmark Real Geeks takes the higher Index Score (81 to 79) — but that headline hides where each one really pulls ahead.
On channels, Lofty is wider — 5 of 6 versus 4. If the channel your business runs on isn't covered, the rest barely matters.
On price, Real Geeks starts lower — from $299/mo against Custom — though the cheaper sticker isn't always the better deal once you factor in what each one includes for the money.
So Real Geeks suits solo agent/team/brokerage teams; Lofty leans toward team/brokerage.
- ✓ease of use
- ✓value for money
- ✓features & depth
Side by side.
How the Index Score splits.
Which channels each one covers.
What you'll actually pay.
- ·Pricing behind a quote form
- ·third-party figures ~$299–$399/mo after a June 2025 increase. Entry includes 2 users
- ·extra users from $25/mo. Reported ~$250 setup fee and a 6–12 month contract. Ad add-ons cost extra plus spend.
- ·Quote-only (Agent/Team/Broker/Enterprise tiers). Estimates: Core ~$449/mo + ~$15/user, Premier ~$700/mo, Enterprise ~$1,500/mo. Reported setup fees ~$500–$2,000 and a 15–20% ad-management fee. No free trial.