Follow Up Boss vs Lofty
How Follow Up Boss and Lofty compare on Index Score, pricing and channel coverage.
Follow Up Boss and Lofty solve overlapping problems from different angles. Follow Up Boss leans into large integration ecosystem (250+) including major lead sources and idx providers; Lofty into true all-in-one: crm, idx site, dialer, ad/lead gen and ai assistant.
The short version.
Follow Up Boss and Lofty land on the same Index Score (79) — so this one comes down to what you actually need, not the headline number.
On channels, Lofty is wider — 5 of 6 versus 2. If the channel your business runs on isn't covered, the rest barely matters.
On price, Follow Up Boss starts lower — from $58/user/mo against Custom — though the cheaper sticker isn't always the better deal once you factor in what each one includes for the money.
So Follow Up Boss suits solo agent/team teams; Lofty leans toward team/brokerage.
- ✓ease of use
- ✓value for money
- ✓features & depth
Side by side.
How the Index Score splits.
Which channels each one covers.
What you'll actually pay.
- ·Grow $69/user/mo monthly or $58 billed annually (2 months free)
- ·dialer is a ~$33–39/user/mo add-on. Pro $499/mo (10 users), Platform $1,000/mo (30 users). No contract, free trial, no setup fee.
- ·Quote-only (Agent/Team/Broker/Enterprise tiers). Estimates: Core ~$449/mo + ~$15/user, Premier ~$700/mo, Enterprise ~$1,500/mo. Reported setup fees ~$500–$2,000 and a 15–20% ad-management fee. No free trial.