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ActiveCampaign

Branding, social & email marketingSelf-serveEDITOR'S CHOICEPARTNER

Our top pick for keeping a pipeline warm: a powerful email and marketing-automation platform for drip campaigns, lead nurture and segmented broadcasts — the engine behind agents who never let a lead go cold.

Marcus TaylorReviewed by Marcus Taylor★★★★★4.2our ratingUPDATED JUN 16, 2026See the branding, social & email marketing ranking →
83/100
INDEX SCORE · EXCEPTIONAL
from $15/mo
14-day free trial
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How ActiveCampaign scores.

Features & depth88 / 100
Integrations92 / 100
Ease of use72 / 100
Value for money80 / 100

Channels it covers (2/6).

IgInstagram FbFacebook EmEmail SMSMS / text ViVideo WeWebsite / IDX
STRENGTHS
  • Deep, flexible automation builder and segmentation
  • Very large integration ecosystem (900+ apps)
  • Low entry price that scales with list size
WATCH OUT FOR

Not real-estate-specific (no built-in IDX/listing content), and price climbs steeply as contacts grow; SMS costs extra.

The details.

Category
Branding, social & email marketing
How it works
Self-serve
Standout capability
Yes — Email automation + CRM
Integrations
Salesforce, WordPress, Zapier, 900+ apps
Pricing
from $15/mo — Starter from $15/mo for 1,000 contacts (annual) / $19 monthly; Plus $49, Pro $79, Enterprise from $145. Price scales with contact count; SMS and WhatsApp are paid add-ons.
Best for
Solo agent, Team, Brokerage
Ready to try ActiveCampaign?
from $15/mo · 14-day free trial
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ActiveCampaign pays for featured placement (labelled PARTNER). It never changes its Index Score or where it ranks in our index.

ACTIVECAMPAIGN FAQ

What is ActiveCampaign best for?

ActiveCampaign is best for solo agent, team, brokerage buyers who need email automation + crm in the branding, social & email marketing category.

How much does ActiveCampaign cost?

ActiveCampaign starts at from $15/mo. Starter from $15/mo for 1,000 contacts (annual) / $19 monthly; Plus $49, Pro $79, Enterprise from $145. Price scales with contact count; SMS and WhatsApp are paid add-ons.

What is ActiveCampaign's RealEstateMarketer Index Score?

ActiveCampaign scores 83/100 in our index, based on features, integrations, ease of use and value for money.

What should you compare ActiveCampaign against?

Start with Coffee & Contracts, BombBomb, Curaytor and the full branding, social & email marketing ranking.