Follow Up Boss vs BoldTrail
The classic real estate CRM decision: a focused CRM that plugs into everything (Follow Up Boss) versus an all-in-one that bundles the website, CRM and lead gen (BoldTrail). The right answer depends on whether you want best-of-breed or one login.
Follow Up Boss does lead follow-up well and integrates with every lead source and IDX, so you keep the tools you like — the pick when you want best-of-breed and already have a website and lead gen. BoldTrail wins when you’d rather have the website, CRM and lead engine in one platform and don’t mind a quote-only contract; for most growing teams the consolidation and built-in lead gen of an all-in-one is the stronger buy. Choose Follow Up Boss for flexibility, BoldTrail to consolidate.
The short version.
On our benchmark BoldTrail takes the higher Index Score (80 to 79) — but that headline hides where each one really pulls ahead.
On channels, BoldTrail is wider — 6 of 6 versus 2. If the channel your business runs on isn't covered, the rest barely matters.
On price, Follow Up Boss starts lower — from $58/user/mo against Custom — though the cheaper sticker isn't always the better deal once you factor in what each one includes for the money.
So Follow Up Boss suits solo agent/team teams; BoldTrail leans toward team/brokerage.
- ✓ease of use
- ✓features & depth
Side by side.
How the Index Score splits.
Which channels each one covers.
What you'll actually pay.
- ·Grow $69/user/mo monthly or $58 billed annually (2 months free)
- ·dialer is a ~$33–39/user/mo add-on. Pro $499/mo (10 users), Platform $1,000/mo (30 users). No contract, free trial, no setup fee.
- ·Quote-only
- ·Inside Real Estate publishes no rates. Third-party estimates: solo ~$499/mo, teams ~$1,200–$1,800+/mo, plus a likely one-time setup fee and an annual contract. Figures are unverified estimates.