Placester vs Agent Image
How Placester and Agent Image compare on Index Score, pricing and channel coverage.
Placester and Agent Image solve overlapping problems from different angles. Placester leans into transparent, low published entry pricing with no contract; Agent Image into genuinely custom, designer-built sites with strong visual quality.
The short version.
On our benchmark Placester takes the higher Index Score (81 to 70) — but that headline hides where each one really pulls ahead.
On channels, Placester is wider — 2 of 6 versus 1. If the channel your business runs on isn't covered, the rest barely matters.
On price, Placester starts lower — from $59/mo against from $99/mo — though the cheaper sticker isn't always the better deal once you factor in what each one includes for the money.
So Placester suits solo agent/new agent/team teams; Agent Image leans toward solo agent/team/luxury/brokerage.
- ✓integrations
- ✓ease of use
- ✓value for money
- ✓features & depth
Side by side.
How the Index Score splits.
Which channels each one covers.
What you'll actually pay.
- ·Published tiers: Essential $59/mo, Plus $79/mo, Premier $129/mo
- ·team plans from $199/mo. IDX is a ~$25/mo per-MLS add-on, so a one-MLS site is ~$84/mo. ~20% off annual. No long-term contract.
- ·Custom design agency: large upfront setup/design fee plus a flat ~$99/mo. Tiers run from ~$1,499+ setup (entry) to $7,500–$100,000+ (bespoke). IDX (iHomefinder) is ~$50–$130/mo extra
- ·SEO/ads separate. The real cost is the one-time design fee.